DaveM wrote:Surely this statement just emphasizes the reason the club has given an exclusive contract. Not only does Madejski pocket more money by it, but it means the 1/2million people who can no longer listen, will have to pay £35 each to do so. This makes more money to the club.
In the short term, maybe - only the died in the wool fans will stump up £35, and they might have done anyway. The club knows all about the existing fans and has ways to extract money from them already.
What this really means is that a "floating" fan in Basingstoke, Newbury or wherever who would have listened in and become an active fan will now just not bother, or will continue to listen to the 5Live commantary, which will more often than not be Arsenal, Liverpool, Chelsea, Man Utd, etc.
For a club loooking to grow the fanbase (or, in their terminolgy, "build the brand"), this is short-termism at it's worst. It helps one of JM's companies in the short-term, at the long-term expense of another.
Quite apart from the financial aspects, what makes my blood boil the most is the issue of accessibility - already I know of some OAPs who contributed a fortune (to them) to Reading FC over the years of lifetime supporting the club. Now they're too old of frail to come and watch - even if they could afford STs. There's not a hope in hell of them ever having internet access, and public service broadcasting is their only way to follow the club.
And now - gone.