Always going to be Puma?

[juanpablo]

the kit on doyle looks good

[parky]

the kit on doyle looks good

gayer

[New Traditionalist]

I hope we can have a proper hooped shirt next time around. Interesting to see Sunderland getting away with a striped shirt front and back.

[royalp-we]

Yes

[peterroyal76]

Pelada is what its all about.

And a red and yellow hooped away shirt.

[No Fixed Abode]

Matchwinner was better than Pelada.

[Forbury Lion]

Money talks, If we can get a better deal with a different kit manufacturer then we probably would.

[St Pauli]

Would our kit ever be changed to addidas for instance?

Never.

We have a reputation for being a middle class IT consultant club with awful support. I don't think this reputation is accurate and don't care if it is, but it's our reputation, and does not make us a 'cool' club at all.

For football, and generally, adidas is probably the most marketable and fashionable casual sports clothing brand worldwide, because of its association with the British football casual scene and the German antifascist scene (quite ironic for a brand started by a German called Adolf).

There is absolutely no way adidas would touch us with barge pole in our and their current form.

[royalp-we]

Would our kit ever be changed to addidas for instance?

Never.

We have a reputation for being a middle class IT consultant club with awful support. I don't think this reputation is accurate and don't care if it is, but it's our reputation, and does not make us a 'cool' club at all.

For football, and generally, adidas is probably the most marketable and fashionable casual sports clothing brand worldwide, because of its association with the British football casual scene and the German antifascist scene (quite ironic for a brand started by a German called Adolf).

There is absolutely no way adidas would touch us with barge pole in our and their current form.

Sorry St Pauli not following. Birmingham, Brentford & Aldersh*t are far less marketable imo. In the last few seasons Reading have been FA Cup semi finalists and also had 3 seasons in the top flight in the last 10 years. That must count for something, regardless of how others perceive our fans.

I think it could be simply that Puma tend to offer longer contracts but are now broadening in to F1 etc., perhaps Adidas offer shorter & tend to be able to react to demand in different markets?

[St Pauli]

Would our kit ever be changed to addidas for instance?

Never.

We have a reputation for being a middle class IT consultant club with awful support. I don't think this reputation is accurate and don't care if it is, but it's our reputation, and does not make us a 'cool' club at all.

For football, and generally, adidas is probably the most marketable and fashionable casual sports clothing brand worldwide, because of its association with the British football casual scene and the German antifascist scene (quite ironic for a brand started by a German called Adolf).

There is absolutely no way adidas would touch us with barge pole in our and their current form.

Sorry St Pauli not following. Birmingham, Brentford & Aldersh*t are far less marketable imo. In the last few seasons Reading have been FA Cup semi finalists and also had 3 seasons in the top flight in the last 10 years. That must count for something, regardless of how others perceive our fans.

I think it could be simply that Puma tend to offer longer contracts but are now broadening in to F1 etc., perhaps Adidas offer shorter & tend to be able to react to demand in different markets?

It's not about footballing success, unless you're right at the top, top of your country, regular Champions League appearances etc.

It's about the cool image a club has. Brentford are probably one of the coolest clubs around with their 4 pubs. Aldershot are a traditional club, with a nice old ground, lower league, not plastic and have an Ultras group: Cool.

Don't know what Birmingham have, but they've had a similar success to us and don't have the 'middle class mum' image baggage of being sponsored by Waitrose.

Perhaps Fatface could make our kit?

[El Diablo]

Never.

We have a reputation for being a middle class IT consultant club with awful support. I don't think this reputation is accurate and don't care if it is, but it's our reputation, and does not make us a 'cool' club at all.

For football, and generally, adidas is probably the most marketable and fashionable casual sports clothing brand worldwide, because of its association with the British football casual scene and the German antifascist scene (quite ironic for a brand started by a German called Adolf).

There is absolutely no way adidas would touch us with barge pole in our and their current form.

Sorry St Pauli not following. Birmingham, Brentford & Aldersh*t are far less marketable imo. In the last few seasons Reading have been FA Cup semi finalists and also had 3 seasons in the top flight in the last 10 years. That must count for something, regardless of how others perceive our fans.

I think it could be simply that Puma tend to offer longer contracts but are now broadening in to F1 etc., perhaps Adidas offer shorter & tend to be able to react to demand in different markets?

It's not about footballing success, unless you're right at the top, top of your country, regular Champions League appearances etc.

It's about the cool image a club has. Brentford are probably one of the coolest clubs around with their 4 pubs. Aldershot are a traditional club, with a nice old ground, lower league, not plastic and have an Ultras group: Cool.

Don't know what Birmingham have, but they've had a similar success to us and don't have the 'middle class mum' image baggage of being sponsored by Waitrose.

Perhaps Fatface could make our kit?

[lolwut]

What about North Face or some other outdoorsy type brand?

Plenty of middle class waitrosers love these brands despite their idea of adventure being a spa trip for two to the cotswolds.

[MoorgateRoyal]

Big clubs get the big contracts with the likes of adidas and Nike. Smaller clubs can just buy a set of kits out of a catalogue, essentially, which is why you see the likes of Brentford in adidas and PNE in Nike.

Puma have cornered a large part of the Football League market, providing the same kit templates to different clubs. They reserve the unique designs for the likes of Arsenal.

I don't really mid the Puma kits but I wouldn't mind a change.

[Top Flight]

An Italian Manufacturer like Kappa could work with our hoops and give us something really slick.

[MoorgateRoyal]

QPR's Dryworld home kit is basically a Reading kit from the 70s. I wouldn't mind that

[Jagermesiter1871]

I'd like a small kit manufacturer again i.e kit@ although their kits were shite.

[CountryRoyal]

An Italian Manufacturer like Kappa could work with our hoops and give us something really slick.

+1 to the Kappa love.

[Top Flight]

I'd like a small kit manufacturer again i.e kit@ although their kits were shite.

I remember the Kit@ strip at the time was marketed to us like it was a really high performance, high-tech garment using all the latest shirt making technology. But you're right. Really it was sh*t.

[No Fixed Abode]

QPR's Dryworld home kit is basically a Reading kit from the 70s. I wouldn't mind that

QPR have already dropped Dryworld for next season....

[No Fixed Abode]

I'd like a small kit manufacturer again i.e kit@ although their kits were shite.

I remember the Kit@ strip at the time was marketed to us like it was a really high performance, high-tech garment using all the latest shirt making technology. But you're right. Really it was sh*t.

Wasn't Kit@ owned by Puma anyway?