Silver Fox I guess so
The whole thing is one in the eye for the "the people at the club don't know what they're doing" brigade
Just seen it in the FAQs and if fans aren't back this season at all the money will be credited off the cost next season, which seems more than fair.
Indeed, as mentioned, before this is a very good way of dealing with this issue, they have taken their time, thought about it and made a plan that, while does hinder new supporters, or those without season tickets, is fair.
If you have to prioritise one group of supporters, it should always be season ticket holders, imo.