i cant explain it for last season till the accounts come out, and my analysis of the existing accounts could admittedly be more expert.
but it does show that even with the massive increase in cash from TV, prize money, and ticket prices in that first season, our increased outgoings ate nearly all of that up, leaving us with only 6M profit(only enough to cover the previous years loss)
admittedly in the second year there was another big increase in the television revenue to account for-taking it to 30M(it was significantly less in the 1st year), and while further pay increases for players like doyle/hunt,would have upped the wage bill i cant see it being by that much.
but add considerable fees(though not as high as some would like)for new players such as bikey, marek, fae(

) etc then the media centre, and training ground costs which must add up to millions, and you can start to see where alot of it has gone.
though not all.
that will have to wait till the accounts, and i agree it would have been nice if madejski was taking money back from the club that he would let us know, but maybe he just isnt.
if we go to this year, weve decreased ticket prices, as well as bringing fewer numbers through the gates, and wages havent gone back down to the level they were at previously(+8/9M dirk said),on top of 7M being recalled in debt by the bank, so it stands to reason that some of this will be "payed for" by the player sales totalling 10+M,
the remainder will come out of the 11 M parachute payment-this is in lieu of the 30+M TV/prize money i think, and this is why mr mad described it as losing 22m.
its not a complete picture, and alot of this and last year is pieced together from disparate sources,and may be misremembered, but it does show where alot of it went at least
ill admit ill be very interested to see when the 2nd years accounts come out exactly what profit we made, and if mr mad took any back in terms of what we owe him.