From Despair To Where? I seem to remember in a previous interview, Couhig talked about untapped media opportunities. I'm not sure where that can be exploited but I guess we're a bigger club than Wrexham, although that's more about Ryan Reynolds, than Wrexham.
I'd also argue Wrexham have a compelling story too...worn down old mining town, traditional "working class" fans stranded in non League. Arguably the most compelling story we can tell is about AZ and Dai ripping out the soul of our family club.