How does it compare to the all time ultimate cringe of Allardyce era Bolton with fat Northerners waddling up the touchline with fcuk off massive flags to the sounds of James Brown's "I Feel Good" whilst their drummers prattle on, making a noise reminiscent of a twenty bees trapped in a tin can?
Just little things like referring to the East Block grate. He's obviously trying but he obviously has never been to a game before. Best announcer is the one at Anfield, top notch and plays great music too.
They could have sat down with this guy over the off-season, told him where he was going wrong - i.e. to learn something about a football crowd and learn something about football.
Instead it seems "the powers that be" are so bloody impressed by this half American stadium DJ, half children's party entertainer that they've given him free reign to completely take over with his awful music and completely cringeworthy "banter".
I blame the club as much as the guy himself. They're evidently aware of what people say on social media, yet choose to rise above it in a holier than thou manner that astounds me. And people wonder why we're called tinpot so often - well, ain't it obvious?
Oh yeah - good to see Sweet Caroline is still being shouted from the rafters. That worked well. QED.