Coca-deal signed

[Greatwesternline]

Reading FC have announced a long-term partnership with Coca-Cola.

The football club has revealed a new partnership with Coca-Cola Europacific Partners who join as the club’s official soft drinks partner.

Through this collaboration Coca-Cola’s varied beverage range—including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Fanta, and Sprite—will be available throughout the Select Car Leasing Stadium’s concourse and hospitality areas.



Here was me thinking RFC might be announcing a big sponsorship deal with naming rights on stadium and shirt sponsorship for the foreseeable.

But no, it's to announce the stadium will serve coca-cola.

This has been the headline story on the official site for 3 hours now, on the day after we actually won a match. Hype machine works better than the recruitment team that's for sure

[Sutekh]

How much are we getting to sell this ghastly muck?

[Hendo]

Reading FC x Coca-Cola

[Brogue]

Next player through the door will be Colin Kasim-Richard’s

[tidus_mi2]

So we're going from selling Coca-Cola to selling... Coca-Cola?

[Clyde1998]

Didn't we sell Coca-Cola products anyway?

[ILoveMoonPig]

I can't help but let the excitement bubble over. I hope nobody loses their bottle and that this one doesn't fizz out to nothing. Would be a shame to see this one pop.

[RFCMod]

Didn't we sell Coca-Cola products anyway?

Weren't Carabao the official drinks sponsor up to now as another final legacy of our Thai owners