by Greatwesternline »
01 Aug 2022 11:37
Dirk Gently Greatwesternline WestYorksRoyal I get your point, but I quite like that women's football is more humble and not dominated by financial interests. Some pros are on £20k p.a. which is obviously too low, but equally there's no need for obscene amounts like the men.
£20k is only too low if there is the revenue to pay for it. Does women's football generate much revenue to pay people higher salaries than the national average?
Non-famous county cricketers earn much the same, because a pittance is all that their level of the sport generates. The salaries basically get paid by the ECB to maintain a sport below the elite level to allow new elite players to come through.
Perhaps women's football requires the same.
Gate revenue is only part of football's income, though - much more significant are broadcast and commercial/advertising revenue streams, and what the women have done will set them up nicely for a big increase in these which will up the overall salaries - and don't forget it's a European market, so players will migrate to where the money is. Other countries where there's a broader spectator base will increase salaries for all.
Plus individual deals will be done soon - expect Chloe Kelly to have a lucrative deal advertising sports bras any day now...
Pretty sure WSL TV figures will be back to their pre tournament figures soon enough. Everyone loves international success but it doesnt translate into watching it week in week out im pretty sure.
I think its more English exceptionalism to be honest. The women's game existed before this tournament. Why would the wider european women's game develop because england won it for the first time?
In March 2021 Sky signed the TV rights deal for the WSL for 3 seasons, for a total of £24 million. £8 million per year isnt going to go very far among 12 teams. That's the "biggest TV deal in women's football history" apparently. Maybe i'll be proved wrong and the viewing figures will increase. But they are on at the same times as men's matches. The curtain raiser is on Saturday 10th September at 12.30pm. Spurs v Man U. That's a clash with Chelsea v Fulham derby.