It's a tough balancing act but if it really is losing 3m per year then it probably needs to be downgraded. Our one big sale from the Academy in Olise and even he came into it relatively late following release from Chelsea - he is already a global talent and we frankly are unlikely to see many of those come through our ranks. How much money have we actually made from selling Academy players?Clyde1998 wrote: ↑18 May 2026 17:59I think 'investment' and 'expenditure' would be the best terms to use, rather than a cost/loss/etc.RoyalBlue wrote: It's worrying to hear Rob Couhig once again referring to the Academy losing £3M a year. Until he starts seeing the academy as a cost rather than a loss, I fear he is highly likely to kill off the goose that has laid some pretty good golden eggs.
Like most things in life, the academy has a cost, but the club gets a lot in return for that cost. It's not pouring money down a drain without any positive return.
I haven't to listen to Couhig's interview yet, so I don't know the exact wording of what he said about the academy. He did previously say it was costing £200k per month (during a Q&A ahead of one of the matches towards the end of the season).
The biggest issue is Couhig is not going to be looking at the long term picture. He's seventy-seven, so he will probably be looking at five years maximum.
The academy is something which needs consistent funding in order to maximise the potential returns from it. As has been discussed at various points on here before: you can have a number of seasons of losses, but that be followed by years of profit. You can only judge it on the longer term picture.
The weird benefit we may now have as Cat 1 in L1 is that players may see a clear, quick path to 1st team action. If a player is at a PL club then their path is likely to be PL2 - L1 loan - Champ loan - Champ loan - first team/release but with us they can probably skip the loans, be in the first team at 18/19 and if good enough get permanent moves to Champ/PL.